Web Marketing Experiences

Adwords out of breath?

Hi there,

In my last post, I told you about starting up a new adwords campaign. Well I did, and it seems that I can make even the best system in town fail.

About 6 months ago, all my adwords campaigns resulted in some profit (read in a 200% ROI). Nowadays things have changed: the ROI has become negative, my ads don't generate money any more. Is this an early warning sign that Google has messed up? I don't know, but what I know for sure is that ad campaigns that used to be profitable, aren't any more.

I'm not going so far to blame Google, but it seems that in their never ending enthusiasm to try new things they tend to forget their customers. Take my word: this won't take long.

Google must bring stability again: advertisers are running away cause Goolge isn't delivering value for money any more; publishers are running away cause the profits have dropped. I'm not sure who will stay at Google. If I'm allowed to make a prediction: in the next 6 months a new web search engine will rule and Google will become like Altavista, Lycos, Excite, ... an old lady in Search Engine Town.

Hope that I'm wrong, fear to be right.

We'll see in 6 months from now, count down has started.

Eric

posted by Web Marketing Lies @ 1:19 PM